Case Study 01
Series B B2B SaaS Post-Funding Scaling

From 12 to 50 people in 8 weeks — without the chaos

8 wks
Full implementation
4x
Team growth in 6 months
85%
Faster onboarding
12→50
Headcount scaled

The Situation

A B2B SaaS company had just closed a $4M Series B. The mandate from their board was clear: scale from 12 to 50+ employees within 6 months to capture a rapidly expanding market window. The founder had been personally involved in every hire, every onboarding, and every process decision since day one. There were no documented workflows, no employee handbook, no structured onboarding, and no goal-setting framework. Institutional knowledge lived entirely in Slack threads and the founder's head.

Two early hires had already quit within their first month, citing confusion about expectations and lack of structure. The founder was spending 30+ hours per week on operational tasks instead of product and customer development. Something had to change before the hiring spigot opened.

What We Built

We ran an 8-week engagement that delivered the complete operational foundation the company needed to scale confidently:

  • 30-60-90 Day Onboarding Playbook — role-specific tracks for engineering, sales, customer success, and operations. Each track included week-by-week milestones, buddy system assignments, and clear ramp-to-productivity metrics.
  • Internal Knowledge Base — migrated scattered Slack messages, Google Docs, and tribal knowledge into a structured Notion workspace organized by department, with templates for common workflows.
  • Meeting Architecture — designed a weekly operating cadence including Monday leadership sync, Wednesday all-hands, and Friday retrospectives. Each meeting had a documented purpose, agenda template, and expected outputs.
  • OKR Framework — implemented a quarterly OKR cycle with company-level objectives, team-level key results, and a weekly check-in rhythm. Trained all team leads on the scoring methodology and review process.
  • Hiring Process — built a standardized pipeline: job description templates, structured interview scorecards, reference check protocols, and offer letter workflows. Reduced founder involvement from every interview to final-round only.

The Timeline

Weeks 1–2
Discovery audit: interviewed every employee, mapped all existing processes, identified the 5 highest-friction workflows
Weeks 3–4
Built onboarding playbooks and knowledge base architecture. Launched meeting cadence with the leadership team.
Weeks 5–6
Implemented OKR framework, ran first quarterly planning session. Deployed hiring process for 8 open roles.
Weeks 7–8
Trained team leads on all new systems. Documented escalation paths. Handed off to internal ops lead with full runbooks.

The Results

Within 6 months of engagement completion, the company had scaled to 52 employees. New hire time-to-productivity dropped from an average of 8 weeks to under 2 weeks. The founder reclaimed 25+ hours per week, redirecting that time to product development and enterprise sales. Zero early attrition during the scaling phase — compared to 2 departures in the pre-engagement quarter.

"We went from 'figure it out yourself' to a real operating system in two months. The onboarding playbook alone probably saved us 3 bad hires."

— CEO, Series B SaaS Company
Case Study 02
Series A Fintech SaaS Rationalization

$180K in annual savings by cutting 14 redundant tools

$180K
Annual savings
47→33
Tools consolidated
15x
ROI on engagement
10 days
Audit completed

The Situation

A 28-person Series A fintech had grown fast and added tools reactively along the way. Each department had independently selected their preferred project management, communication, and analytics tools. Nobody had a complete view of what the company was paying for. The CEO estimated "maybe 20 tools." When we pulled the credit card statements, SSO logs, and department surveys, the real number was 47 active SaaS subscriptions totaling $312K per year — over $11,000 per employee annually.

Beyond cost, the tool sprawl was creating real workflow problems. Data lived in silos. Teams couldn't collaborate efficiently across platforms. New hires needed access to 15+ tools on day one, and IT had no centralized provisioning process. Three former employees still had active accounts across multiple tools — a compliance risk the company didn't know about.

What We Did

Our AI-powered audit methodology worked through four phases:

  • Inventory & Classification — built a complete catalog of all 47 tools including cost, contract terms, user count, login frequency, and department owner. Classified each tool by function category (PM, communication, analytics, dev tools, HR, finance).
  • Redundancy Analysis — identified tools with overlapping functionality. Found 3 separate project management tools (Asana, Monday, ClickUp), 2 document signing platforms, 2 video conferencing tools, and 4 analytics dashboards with overlapping data sources.
  • Usage Audit — pulled login data for the past 90 days. Found 8 tools where fewer than 30% of licensed users had logged in during the quarter. Found one tool with 50 seats purchased for a 28-person company. Identified $32K in "zombie subscriptions" — tools nobody was using that auto-renewed without review.
  • Consolidation Plan — mapped every active workflow to identify true requirements, then selected the minimum viable toolset. Built a migration timeline with data export plans, account transition sequences, and team training schedules.

The Breakdown

The $180K in savings came from four categories: $68K from pure redundancy (eliminating duplicate tools), $42K from unused licenses (right-sizing seat counts), $38K from feature overlap (removing standalone tools whose features existed in platforms they already paid for), and $32K from zombie subscriptions (cancelling tools with zero active users).

The Results

The consolidated stack went from 47 tools to 33, with 14 eliminated entirely and several others downgraded to appropriate plan tiers. Beyond cost savings, the company saw measurable improvements in employee productivity — less context-switching between platforms, faster data access with consolidated reporting, and a clean IT provisioning process that cut new-hire setup time from 2 days to 3 hours.

"I honestly had no idea we were spending that much. The audit paid for itself in the first week of cancellations."

— CTO, Series A Fintech
Case Study 03
Series A HR Tech RevOps Fractional COO

$600K added to ARR pipeline in one quarter

$600K
Pipeline growth (Q1)
40%
Faster deal velocity
3x
Forecast accuracy
15 hrs
Founder time reclaimed/wk

The Situation

The founder of a Series A HR tech company was running operations, sales leadership, and customer success — simultaneously. She was personally managing every enterprise deal, handling sales-to-CS handoffs via Slack messages, and tracking pipeline in a spreadsheet because the CRM had become unreliable months ago. Nobody was tracking OKRs. Board reporting took an entire weekend each month because the data had to be manually assembled from 6 different sources.

The company had strong product-market fit and a growing demand pipeline, but deals were stalling because follow-ups were inconsistent, proposals took too long to generate, and closed deals sat in a handoff limbo between sales and customer success — sometimes for weeks. The founder estimated they were leaving $200–400K on the table each quarter from operational friction alone.

The Dual Engagement

We provided two complementary services: Fractional COO leadership at 15 hours per week to own the operating rhythm and team alignment, alongside a Revenue Operations overhaul to fix the pipeline infrastructure.

RevOps rebuild:

  • Cleaned and restructured the HubSpot CRM — standardized pipeline stages, required fields at each stage, and automated deal progression triggers
  • Built automated sales-to-CS handoff workflow: when a deal moved to "Closed Won," a structured handoff document auto-generated and a CS onboarding sequence triggered within 24 hours
  • Created a real-time revenue dashboard pulling from HubSpot, Stripe, and the product database — replacing the manual spreadsheet assembly
  • Implemented lead scoring and automated routing so inbound leads hit the right AE within 2 hours instead of sitting in a shared inbox for days

Fractional COO leadership:

  • Established a weekly leadership meeting with a structured agenda: metrics review, pipeline walkthrough, blocker resolution, and action item tracking
  • Launched the company's first OKR cycle — 3 company objectives, cascaded to 4 department leads, with weekly confidence scoring
  • Built a board reporting template that auto-populated from live dashboards, cutting monthly reporting from a weekend effort to a 2-hour review
  • Coached the founder on delegation frameworks, helping her transition from doing operations to overseeing operations

The Timeline

Month 1
CRM cleanup, pipeline stage redesign, lead scoring implementation. Launched weekly leadership cadence and first OKR draft.
Month 2
Automated handoff workflows live. Revenue dashboard deployed. First OKR check-in cycle completed. Founder started stepping back from day-to-day deal management.
Month 3
Full system operational. Board reporting automated. Pipeline velocity measured and optimized. Transitioned to maintenance-mode Fractional COO support.

The Results

Within one quarter, the qualified pipeline grew by $600K — not from new lead generation, but from better conversion of existing leads and faster deal progression through the pipeline. Average deal velocity improved by 40% because proposals went out same-day and handoffs happened automatically. Revenue forecasting accuracy improved 3x because the CRM data was finally reliable.

The founder reclaimed 15 hours per week. She redirected that time to product strategy and enterprise relationship-building, landing the company's two largest contracts ever in the following quarter. Board meetings went from dreaded all-weekend prep sessions to confident 90-minute reviews.

"For the first time since founding this company, I feel like I'm running the business instead of the business running me. The RevOps system alone was worth 10x what we paid."

— Founder & CEO, Series A HR Tech

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